"Can I sit at the table and wait for him to come in, then beckon him over and say, 'Oh sit down, oh sit down, oh sit down next to me'? Please? I'll do it really dead pan - and no-one will ever have done it to any of them ever before." "It'll be the shortest meeting you've ever had," replied the eternally responsible Alistair, with a vision of that Father Ted episode where they meet Victor Meldrew down in the caves.
So, in came Larry from James, and I stretched out my hand and said, "Hello, I'm Adam. Pleased to meet you."
James are re-forming, doing a nationwide tour, re-releasing their greatest hits album, and recording some great new material, so what with the fresh start and all, they quite fancied updating the James brand. It's pretty simple really, a hand customised typeface and a nice modern take on the iconic james flower. But because the boys are so passionate about design (Larry's also a furniture designer) they understand what we do, and want everything to look ace, which makes working with them very, very enjoyable. So watch this space for more James stuff soon - in the meantime, bookmark we are James.
With a bit of fiddling and registration, you can also vote whether you like the new James design in "The New Logo - What Do You Think?" General Board section here.
Posted by Adam Rix
How exciting! I LOVED James and still have the early albums on vinyl....
Not sure about the new logo though...
Posted by: claire | January 23, 2007 at 12:48 PM
I was in a bar in France once where the British band covered James, and expected everyone to sit down when they got the chorus (in that HI-larious way they do a British universities). When nobody paid any attention to the words they just started shouting 'Asseyez vous!' really loudly until about half the bar did sit down, really confused and a bit upset.
The song's made me laugh ever since.
That's all I have to say about James.
Posted by: beeker | January 23, 2007 at 02:09 PM
Reminds me of NBC, but in a good way.
It matches their band personality (notice I said band, not brand...). I just saw it in NME 5 mins ago and liked it there also.
Posted by: Rob Mortimer | January 24, 2007 at 02:54 PM